Our work-life and social life have become solely reliant on screens, and the power of video. As we work to connect better in our remote-work lives, AV (Audio/Visual) has become one of the fastest-growing segments of the IT industry. As IT departments become more responsible for the success of AV within a business these experts turn to solutions like Userful. Userful’s award-winning Visual Networking Platform has disrupted the traditional hardware-based approach to AV with a software-based solution that seamlessly integrates AV functionalities into IT. The VP of Marketing, Daniel Griffin dives into their efforts to drive growth and how they reach different industries to serve their audiences best. Through organic, inbound, social media marketing, successful partnerships, and outbound efforts, they have successfully combined these channels to drive growth.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?