Increase Website Engagement Through Community & Storytelling | Interview with Franisha Hayes and Vannesa Bratton from KMJ

Increase Website Engagement Through Community & Storytelling Interview with Franisha Hayes and Vannesa Bratton from KMJ

Introduction

Websites are more than just informational resources but also powerful marketing tools. KMJ helps businesses bring those websites to life. KMJ Web Design is an interactive firm that specializes in website design and development, web, and mobile application development and internet marketing. The Director of Strategic Marketing, Franisha Hayes, and Marketing Assistant, Vannesa Bratton join us today. They dive into the varying industries and personas they serve and their acquisition efforts. They help others connect to communities and we were eager to learn how they practice what they preach through their own website design and content. Franisha and Vanessa look to increase website engagement by highlighting their community involvement and giving their audience an insight into the people behind KMJ, through storytelling.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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