Consumers are speaking directly to sales less and less these days. They want quick, simple, and unconflicted discovery journeys where they can research and decide independently. So we have to provide and optimize these buying journeys. The Head of Marketing at Resolve, Alice Ko, is sure to do that. Resolve is an embedded B2B payments platform that fuels growth for B2B businesses by streamlining net terms invoicing and payments. Alice discusses their inbound-driven marketing efforts and their website’s importance in this. As technology is still emerging within the industries they serve Alice works to blend the power of tools and user testing to understand what serves their customers best.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.