![informer-logo](https://pathmonk.com/wp-content/uploads/2024/06/informer-logo-300x75.png)
B2B SaaS - Finance
Trial Account Signups
+
1
%
Website Conversions
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Informer is a Dutch company that provides cloud-based accounting software designed to simplify bookkeeping for small and medium-sized businesses. Their main product, InformerOnline, incorporates advanced technologies to improve usability and efficiency for entrepreneurs managing their financial data.
The challenge for Informer, led by their Online Marketer, Matthijs Meijers, was to enhance the number of trial account sign-ups in a competitive landscape where many companies offer accounting solutions with similar functionalities.
They needed to communicate their unique value propositions effectively and demonstrate how their software addresses specific needs and pain points better than their competitors.
Additionally, prospective customers needed to be assured of the reliability and security of Informer’s software before they felt comfortable engaging with the product, even on a trial basis.
All that while ensuring that from the initial website visit to the actual software usage during the trial, the process was as frictionless as possible.
To address these challenges, Informer implemented a strategic solution by integrating Pathmonk’s AI-powered personalized interactions into their website. This approach was multifaceted, focusing on enhancing the user engagement and guiding potential customers through the buying journey.
Why did Informer choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?
✅ +50% trial account signups: Informer achieved a 50% increase in the number of trial account sign-ups through their website.
✅ Enhanced user engagement: The integration of Pathmonk’s personalized interactionssignificantly improved user interaction on the Informer website. Visitors engaged more deeply with the content tailored to their stage in the buying journey, which led to a higher rate of trial account sign-ups.
✅ Informed decision-making through analytics: Pathmonk’s comprehensive analytics tools enabled Informer to access detailed insights on user behaviors and interactions. This data helped the Informer team understand the effectiveness of their strategies and supported ongoing optimization to ensure the best outcomes in user conversion and retention.
Implement Pathmonk now and boost your conversions. Our plans are scalable, based on your monthly pageviews
More Sales From Your Website With AI
Personalized interactions based on your users' behaviour to get +50% more conversions.