Exponential growth is achieved with data and big ideas. Jeanna Barrett, Founder, and Chief Remote Officer joins us to discuss First Page Strategy, a global growth marketing agency that partners with product-led companies looking to achieve high-volume, sustainable growth. Jeanna gives us insight into the industries and personas they serve best with a focus on mid-size tech companies or companies that have recently received funding. But how do they grow themselves? Through powerful SEO strategy, word-of-mouth referrals, brand awareness channels, podcasting, guest blogging, and LinkedIn marketing. Jeanna emphasizes the importance of their website as their storefront and how they’re constantly working on improving its positioning, UX, and conversion points. Jenna dives into her tips for navigating conversions and the marketing world while acknowledging that marketing is a constant learning process, with new tools and strategies constantly emerging.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.