Industry Insights: Growth Marketing in the Life Science Sector | Interview with Leo Whyte from Genestack

Industry Insights Growth Marketing in the Life Science Sector Interview with Leo Whyte from Genestack

Introduction

In any industry data is one of our most powerful tools. Helping to unlock the power of life science data is Genestack. They help their clients accelerate discoveries in biopharmaceutical, consumer goods, healthcare, and agriscience organizations, by tackling the explosive growth of Life Science Data. The Head of Sales and Marketing, Leo Whyte dives into the growth marketing strategies they have embraced in this industry and helps us understand who they serve. Leo dives into his perspective on growth and his experience in both the science and marketing industries.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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