Tips & Insights into Supporting a Longer Buying Journey | Interview with Samantha Mathews from LOCI

Tips & Insights into Supporting a Longer Buying Journey Interview with Samantha Mathews from LOCI

Introduction

Safety first! We’ve heard it so often and it originated as a movement to reduce workplace risks and accidents. Managing safety comes with pressure and being able to ensure that ALL staff members truly understand the processes can be hard to account for. Helping to build the next generation of safety leaders and revolutionize safety training is LOCI, a safety training platform that generates gamified content. CEO and CTO, Samantha Mathews helps to understand the industry they serve and her process to solve this need and create this gamified engine. As they serve enterprises a longer buying journey is expected and Samantha offers practical advice on better supporting this and ultimately increasing conversions with community building and an optimized website.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey