Challenges and Insights Into Increasing Conversions & Driving Revenue | Interview with Elizabeth Halford from Rise8

Challenges and Insights Into Increasing Conversions & Driving Revenue Interview with Elizabeth Halford from Rise8

Software is a driver of automation, increased productivity, and an overall increase in efficiency. But it can only do this if it’s good software designed with the user in mind. Rise8 is a full-stack digital transformation firm that helps customers in high compliance organizations design, build, deploy and run the apps, platforms, and pipelines they need. Brand and Marketing Director Elizabeth Halford dives into their awareness-building efforts and how they have been met with the challenges of increasing conversions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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