Introduction
Farming is the foundation of our food supply and the environment. Precision AI‘s innovative approach is making farming practices healthier, more sustainable, and more efficient for the benefit of both farmers and the planet. Jessica Day, Sr. Marketing Manager helps us understand how Precision AI uses advanced drones and AI technology to enhance farming practices. They aim to reduce agricultural chemical waste and provide targeted weed-spraying solutions using drones and AI. Jessica discusses their clientele, primarily precision agriculture enthusiasts and drone-licensed enthusiasts. The main marketing channels include digital platforms like Twitter and LinkedIn, emphasizing earned media through awards and collaborations, along with a strong focus on showcasing the dynamic CEO at various industry events. Their website plays a crucial role in this expansion by effectively conveying their mission and offerings. Launched about a year ago, the interactive website and visually captivating design engage visitors and clearly communicate the company’s innovative solutions. However, Jessica recognizes the need for ongoing improvements to ensure the site accurately reflects its evolving product lineup and messaging. Jessica shares more about her versatile role within the small marketing team; from handling trade shows to design to blogging.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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