Interview – Garrett Mehrguth – How to decrease Customer Acquisition Cost

This time we spoke with Garrett Mehrguth who is the co-founder and Chief Executive Officer of Directive, a leading enterprise search marketing agency headquartered in Irvine, California.

Since its establishment in 2014, Garrett has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S.

As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. The team at Pathmonk spoke with Garret about Customer Acquisition Cost and about a simple yet important question: Do you make it easy for your customers to buy?

Have a great start into 2020 – all the best from your Pathmonk team
Author:
Lukas breathes design and UX. He takes care of revealing details in the User Journeys and applying latest UX paradigms to smooth the customer experience. His motto is to make the buyer experience awesome.