Introduction
Trust will truly set the foundations of any relationship. TrustLayer, a collaborative risk management platform, is helping you build trust between you and all of your counterparties. Don Halliwell, Head of Marketing gives us insight into how TrustLayer makes it easier for companies to exchange and track necessary documents with their business partners while diving into their main clientele which includes construction, facilities, properties management, and franchises. TrustLayer has found success by leveraging its insurance broker channel for lead generation but they plan to optimize its channel partnerships by making it super easy for those who already understand the value proposition to share their wins and stories, while also expanding into direct model and product-led growth. While also planning to improve their website with a user experience that is tailored and relevant to their buyer persona.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
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