Leveraging Content To Generate Educated Leads and Engaged Prospects | Interview with Clinton O’Brien from Engaging Networks

Leveraging Content To Generate Educated Leads and Engaged Prospects Interview with Clinton O'Brien from Engaging Networks


Nonprofits rely heavily on donations and community support. And they need that kind of support to increase engagement and their impact. Engaging Networks provides that support by helping nonprofits maximize their impact through a suite of world-class online fundraising and advocacy digital engagement tools. Clinton O’Brien, President, and COO, gives us insight into their top software-as-a-service platform and their eagerness to embrace AI and personalization to revolutionize nonprofit fundraising and engagement with supporters and donors. When it comes to gaining new partners, their website is critical as young tech buyers embrace the independence of the digital buying journey. To constantly improve that user experience and support the digital buyer, the team is focusing on increasing the amount of video content and self-service information. Serving up more relevant experiences and educational content before prospects book a demo or call creates educated leads and engaged prospects. Prioritizing retention has increased their brand advocates so they can turn their attention to growth by striking the balance between sales and marketing efforts. 

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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