Introduction
Who doesn’t love quizzes? Who doesn’t love testing their knowledge and pushing their boundaries all while having fun and grabbing a drink? Geeks Who Drink like to test your skills as the largest producer of live-hosted pub trivia entertainment in the United States and Canada. Bernadette Orscher, Marketing Director discusses the company’s role in producing live event bar trivia. Geeks Who Drink partners with bars and restaurants to create engaging quiz events, attracting both customers and a dedicated quizzing community. Bernadette explains how clients find the company through research, word of mouth, referrals, and direct mail, and shares plans for expanding through email marketing. She also discusses the strengths of the Geeks Who Drink website as a conversion tool. The website is currently transforming to better communicate the brand’s value propositions and showcase their partnerships and community-building initiatives, ensuring it plays a pivotal role in their growth strategy. Bernadette highlights the importance of community in the organization and her role as a leader in shaping the brand’s purpose and guiding her team in achieving targets through collaboration and creative approaches.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
