Mapping the Customer Journey and Optimizing Website Integration to Convert Leads | Interview with Beth Hewitt from Walr

Introduction

Smart decisions are backed by data. Walr is a data creation partner unifying smart technology and thoughtful expertise to bring efficiency to online research. Beth Hewitt, Marketing Director gives us insight into how they have developed a research platform that simplifies the market research process by providing a single platform for conducting end-to-end research, saving time and reducing costs. Their goal is to make research more accessible and allow their customers, such as market research agencies, media companies, PR firms, and polling agencies, to focus on providing insights to their clients. Their primary channels for gaining new customers are word-of-mouth referrals and leveraging their team’s extensive experience in the research sector. Their website plays a crucial role in their marketing efforts, aiming to create brand recognition and seamless integration with their research platform. They are working on mapping the customer journey and optimizing their website to convert visitors into leads. The entire Walr team recognizes the importance of marketing in driving business growth and is dedicated to getting their name out there through various channels.