B2C E-Commerce
Purchases
CommerceV3 is a leading e-commerce platform and digital agency known for helping merchants streamline operations and drive online growth.
One of their clients, Sailmaker’s Supply, is a niche retailer specializing in hard-to-find marine and canvas sewing supplies.
With a vast catalog tailored to DIY boaters and canvas professionals, finding the right product quickly became a challenge for many of their customers.
The problem: product overload = decision fatigue
Sailmaker’s Supply faced a common yet critical issue: product overload without clear guidance.
- With a broad catalog of specialized items, visitors often struggled to navigate and find the right product.
- This friction in the buying journey led to missed revenue opportunities and lower-than-expected conversion rates, despite high intent from users.
CommerceV3 needed a solution that could do more than just present products, they needed something that could guide each visitor to the right choice.
The solution: helping prospects find the right product
To address these issues, CommerceV3 integrated Pathmonk’s behavioral AI into the Sailmaker’s Supply website, transforming the customer journey with personalized microexperiences tailored to each visitor’s intent stage.
Instead of treating all visitors the same, Pathmonk identified what stage of the buying journey each visitor was in—awareness, consideration, or decision—and displayed experiences that matched that intent.
- For awareness-stage visitors: Engaging brand introduction videos were shown to build trust and showcase product quality.
- For those in consideration: Pathmonk surfaced social proof (like testimonials) and highlighted incentives like free shipping, giving visitors the confidence to move forward.
- For high-intent buyers: interactive qualification funnel to guide buyers and help close the deal, reducing friction and increasing checkout completions.
Why did CommerceV3 choose Pathmonk instead of more traditional CRO tools such as Dynamic Yield, ContentSquare, Mutiny, Drift, Gong, or ClickFunnels?
- 20% money back guarantee: Pathmonk is the only CRO solution that guarantees a 20% uplift in key conversions within the first month — or you get your money back. No other platform in this space offers that level of performance assurance. What does this mean for your business? Check our impact calculator!
- No manual work needed, effortless automation: Pathmonk generates customized user interactions automatically, eliminating the need for manual input and enhancing the efficiency of user engagement, ensuring each interaction is pertinent to the user.
- 5 min setup: Pathmonk offers flawless integration with various CRM systems, enabling easy synchronization and streamlined data management.
- Cookieless technology: Pathmonk operates without the use of tracking cookies, adhering to privacy regulations and catering to user preferences for enhanced data security.
The results: +123% sales
In just 28 days of using Pathmonk, Sailmaker’s Supply achieved outstanding performance improvements:
✅ +123% increase in conversion rate, from 0.69% to 1.55%.
✅ Conversions rose from 92 to 206 total conversions across all traffic.
✅ $12,180 in additional revenue generated purely from on-site optimization—no changes to traffic volume or ad spend.
✅ Improved performance across funnel stages:
- +73.8% impact at the awareness stage
- +86.1% impact at the consideration stage
- +98.4% impact at the decision stage
How can we measure the exact impact of Pathmonk?
To ensure transparency and accurate ROI measurement, we strongly recommend running Pathmonk on 50% of your traffic during the initial implementation phase. This A/B split allows you to clearly compare how traffic exposed to Pathmonk behaves versus traffic that is not.
- In this case, CommerceV3 followed this recommended setup, running Pathmonk on 50% of Sailmaker’s Supply’s traffic.
- After reviewing the first month’s data—where Pathmonk outperformed the control group across all funnel stages—they decided to ramp exposure up to 95% of all traffic.
This controlled rollout helped the team build internal confidence in the results and make data-driven decisions about scaling personalization across the site.
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