Growth Marketing: The Role of Crypto Payments in the Buying Journey | Interview with Joaquín de Miguel from ForumPay

Growth Marketing The Role of Crypto Payments in the Buying Journey Interview with Joaquín de Miguel from ForumPay

Introduction

Crypto is a new and growing currency. With this new technology, there is an opportunity to revolutionize payments. ForumPay empowers consumers to purchase goods and services using their preferred cryptocurrency with their preferred wallet, while seamlessly enabling the Merchant to receive payments in their preferred currency in their preferred bank account. Marketing Director, Joaquín de Miguel joins us to dive into the world of crypto payments and how businesses can leverage ForumPay as a customer acquisition tool. Joaquín gives us an overview of his role in this industry, his growth marketing efforts, and how they work to support their prospects’ buying journey.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

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