Mastering Buyer Personas and Crafting Customer Journeys | Interview with Blanca Davalos from Lion Safety

Introduction

With the simple mission of getting the job done right we welcomed the Digital Marketing Manager of Lion Safety, Blanca Davalos. Lion Safety is a 3rd generation family-run business focused on increasing safety in the Infrastructure Market. They do this by creating awareness of safety needs, providing exceptional personal service, creating valuable supply chain partnerships, working with quality brands, delivering products that create value for their customers, and providing their customers with an unmatched online ordering experience. Blanca discusses their focus on inbound marketing and their efforts to attract visitors to their website and increase conversions. They emphasize the importance of delivering value through relevant content and answering customer questions. Blanca also talks about their role as a leader in marketing, organizing content, developing buyer personas, mapping the website, and crafting customer journeys. Blanca emphasizes the importance of always listening to customers and prospects as a marketer.