Mastering Buyer Personas and Crafting Customer Journeys | Interview with Blanca Davalos from Lion Safety

Mastering Buyer Personas and Crafting Customer Journeys


With the simple mission of getting the job done right we welcomed the Digital Marketing Manager of Lion Safety, Blanca Davalos. Lion Safety is a 3rd generation family-run business focused on increasing safety in the Infrastructure Market. They do this by creating awareness of safety needs, providing exceptional personal service, creating valuable supply chain partnerships, working with quality brands, delivering products that create value for their customers, and providing their customers with an unmatched online ordering experience. Blanca discusses their focus on inbound marketing and their efforts to attract visitors to their website and increase conversions. They emphasize the importance of delivering value through relevant content and answering customer questions. Blanca also talks about their role as a leader in marketing, organizing content, developing buyer personas, mapping the website, and crafting customer journeys. Blanca emphasizes the importance of always listening to customers and prospects as a marketer.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.