Introduction
We’re embracing the idea of working smarter not harder with expanding tools and technologies at our fingertips. Driving this in the construction industry is Stack, a cloud-based software platform for commercial construction contractors. built by a subcontractor for subcontractors, Their platform helps contractors save time, ensure accurate bidding, and manage critical workflows during construction projects, reducing risk that may impact safety, budgets, or timelines. Lindsay Powers, Vice President of Marketing gives us more insight into the businesses this platform benefits and the key personas they target. Mastering demand generation through powerful content, SEO, SEM, partner marketing, and direct marketing, Lindsay and the team are driving the right traffic. Using a freemium model provides real-world examples of the platform’s benefits and Lindsay is eager to match the website buying journey with their rapid growth with personalization, optimized messaging, and prioritizing value-based content.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
Free AI-Powered Buying Journey Toolkit
Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.
