Mastering Demand Generation and Driving Traffic in the Construction Industry | Interview with Lindsay Powers from Stack

Introduction

We’re embracing the idea of working smarter not harder with expanding tools and technologies at our fingertips. Driving this in the construction industry is Stack, a cloud-based software platform for commercial construction contractors. built by a subcontractor for subcontractors, Their platform helps contractors save time, ensure accurate bidding, and manage critical workflows during construction projects, reducing risk that may impact safety, budgets, or timelines. Lindsay Powers, Vice President of Marketing gives us more insight into the businesses this platform benefits and the key personas they target. Mastering demand generation through powerful content, SEO, SEM, partner marketing, and direct marketing, Lindsay and the team are driving the right traffic. Using a freemium model provides real-world examples of the platform’s benefits and Lindsay is eager to match the website buying journey with their rapid growth with personalization, optimized messaging, and prioritizing value-based content.