Access for all! We welcomed the Head of Marketing and Business Development of Axya, Marie-Michele Cliché. Axya is a procurement software for increased efficiency and sourcing management; a 2-sided B2B marketplace that aims to democratize procurement solutions. Marie-Michele dives into her growth marketing efforts in order to reach and drive awareness for this 2-sided marketplace. Marie-Michele helps us to understand how and who they serve while giving us insight into her experience with growth and conversions.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?