Introduction
Project teams should make better, smarter, and more informed decisions. Beck Technology helps the commercial construction industry do just that. Beck Technology is a software and services company that has developed innovative preconstruction solutions aimed at integrating interdisciplinary data into software solutions. Julie Huval, Head of Marketing discusses their company’s focus on developing preconstruction technology, specifically estimating software for large commercial construction projects such as hospitals, colleges, malls, and shopping centers. Julie dives into the crucial role of their website in their customer journey, with a focus on providing intuitive content, opportunities to request demos or contact the company, and answering customer questions to educate and equip them before talking to their technical team members. In a pretty traditional industry, word-of-mouth referrals from satisfied customers plays a crucial role in lead generation.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
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