Mastering the Digital Pathway: Enhancing Your Website’s Customer Journey | Interview with Julie Huval from Beck Technology

Mastering the Digital Pathway Enhancing Your Website's Customer Journey Interview with Julie Huval from Beck Technology


Project teams should make better, smarter, and more informed decisions. Beck Technology helps the commercial construction industry do just that. Beck Technology is a software and services company that has developed innovative preconstruction solutions aimed at integrating interdisciplinary data into software solutions. Julie Huval, Head of Marketing discusses their company’s focus on developing preconstruction technology, specifically estimating software for large commercial construction projects such as hospitals, colleges, malls, and shopping centers. Julie dives into the crucial role of their website in their customer journey, with a focus on providing intuitive content, opportunities to request demos or contact the company, and answering customer questions to educate and equip them before talking to their technical team members. In a pretty traditional industry, word-of-mouth referrals from satisfied customers plays a crucial role in lead generation.

On all major podcasting platforms

Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.