Maximizing Conversion: Simplifying Messaging and Highlighting Product Value | Interview with Adam Coughlin from York IE

Introduction

You may have a great idea, a desperately needed solution, or found a perfect gap for a new product. But making all of that a reality certainly isn’t easy. But it’s companies like York IE that help you build your company your way and scale your startup. Co-Founder, Chief Marketing Officer, and Managing Partner, Adam Coughlin discusses York IE’s origin story and the services they offer as a growth strategy firm. Adam dives into how they use digital marketing channels and their strong network and ecosystem to acquire and build their brand. While their website acts as an engine, maximizing conversion and bringing people into that ecosystem, and ultimately offering and highlighting the key values of becoming a customer. Adam acknowledges that constant change is happening in the marketing world, but reminds us that messaging is fundamental in marketing and that a market-in approach is more effective than a product-out approach.