Introduction
When you’re traveling around the world what is one thing all these famous cities have in common? Double-decker buses with tourists hopping on and off; the perfect way to capture and experience it all. And how is that streamlined process made possible? Ventrata is a cloud-based SaaS platform that enables the sale of tickets for tourist attractions and tours. Mike Jones, the marketing manager, joins us to discuss their all-in-one ticketing system for tour operators and attractions. Key growth channels include traditional methods such as meeting people and referrals, as well as leveraging their network in the hop-on, hop-off world, where they are well-known and respected. Aiming to maximize the customer journey, their website is used to showcase their product offering, features, and case studies, and serves as a way for potential customers to learn more about the company and get in touch. Ventrata aims to improve the online user experience by implementing a mobile-first design, optimizing page speed, and using data analytics to understand user behavior and preferences. They also plan to offer more customization options and simplify the booking process.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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