Maximizing the Customer Journey and User Experience | Interview with Mike Jones from Ventrata

Introduction

When you’re traveling around the world what is one thing all these famous cities have in common? Double-decker buses with tourists hopping on and off; the perfect way to capture and experience it all. And how is that streamlined process made possible? Ventrata is a cloud-based SaaS platform that enables the sale of tickets for tourist attractions and tours. Mike Jones, the marketing manager, joins us to discuss their all-in-one ticketing system for tour operators and attractions. Key growth channels include traditional methods such as meeting people and referrals, as well as leveraging their network in the hop-on, hop-off world, where they are well-known and respected. Aiming to maximize the customer journey, their website is used to showcase their product offering, features, and case studies, and serves as a way for potential customers to learn more about the company and get in touch. Ventrata aims to improve the online user experience by implementing a mobile-first design, optimizing page speed, and using data analytics to understand user behavior and preferences. They also plan to offer more customization options and simplify the booking process.