Maximizing the Customer Journey and User Experience | Interview with Mike Jones from Ventrata

Maximizing the Customer Journey and User Experience Interview with Mike Jones from Ventrata


When you’re traveling around the world what is one thing all these famous cities have in common? Double-decker buses with tourists hopping on and off; the perfect way to capture and experience it all. And how is that streamlined process made possible? Ventrata is a cloud-based SaaS platform that enables the sale of tickets for tourist attractions and tours. Mike Jones, the marketing manager, joins us to discuss their all-in-one ticketing system for tour operators and attractions. Key growth channels include traditional methods such as meeting people and referrals, as well as leveraging their network in the hop-on, hop-off world, where they are well-known and respected. Aiming to maximize the customer journey, their website is used to showcase their product offering, features, and case studies, and serves as a way for potential customers to learn more about the company and get in touch. Ventrata aims to improve the online user experience by implementing a mobile-first design, optimizing page speed, and using data analytics to understand user behavior and preferences. They also plan to offer more customization options and simplify the booking process.

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