Introduction
Meet Ariel Efergan, VP of Growth at MDI Health, an AI-powered medication management platform.
Ariel discusses how MDI Health optimizes drug treatments for patients, reducing adverse drug interactions and improving healthcare outcomes.
He also shares insights on their target audience, the importance of industry events for client acquisition, and key considerations for website conversion in the healthcare sector.
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Welcome to today’s episode. Let’s talk about today’s guest. We have Ariel Efergan from MDI Health. How are you doing today, Ariel?
Ariel Efergan: Good.
Ernesto: Great. Great to have you on today’s show—and I’m sure our listeners are tuning in to learn more about what MDI Health is all about. So can you tell us in your own words what it’s all about?
Ariel Efergan: Yeah, for sure. So today in the U.S. healthcare system, one of the silent epidemics is around sub-optimized medication treatment—when patients are prescribed drugs that don’t work well for them because they interact badly with each other and with that patient’s health profile.
So we developed an AI platform that can autonomously optimize drug treatment for patients and reduce the cost of healthcare.
Ernesto: That’s great to hear. There are a lot of patients out there with prescriptions, and if they’re taking something wrong, that’s definitely something to look into.
So that way our listeners can get a good understanding of MDI Health—what are some key problems you solve for patients in this case?
Ariel Efergan: Definitely health outcomes. It’s one of the top five leading causes of death in the U.S. and costs around half a trillion dollars every year in spend in the U.S. healthcare system.
So there’s a huge opportunity to give patients better medication treatment to enhance clinical outcomes and reduce the cost of care.
And we partner at an enterprise level with health plans, health systems, and value-based providers to empower them to better identify high-risk patients and give them the most optimized clinical treatments around medication.
Ernesto: All right. Awesome. So is there a vertical or segment within healthcare that you guys like to go after?
Ariel Efergan: Yeah, it’s primarily those that are taking on financial risk in healthcare—health insurance companies, doctor groups, or hospital systems that have financial risk. Ultimately, by us delivering better care, we’re reducing the cost of care, and they benefit financially.
Ernesto: Definitely. Great. And you being the VP of Growth there for MDI Health—what would you say is the top client acquisition channel for you guys?
Ariel Efergan: Definitely for us, it’s B2B—being more educational in the market versus a seller in the market. I’d say probably the top is conferences and industry events.
Ernesto: Definitely. Perfect. And I’m here on the website, mdihealth.com—what role does the website play for client acquisition?
Ariel Efergan: It’s definitely the first touch point and the doorway for the company. It’s that initial insight into who you are as an organization.
Being a startup, we’ve probably invested less in that than we should in terms of brand, but I think it suits us and helps get the message across.
Ernesto: All right, perfect. Now is there anything you’ve learned about what makes a great converting website—any tools, tips, methods, or approaches you can recommend?
Ariel Efergan: Yeah—being very concise on your value proposition. Again, something we could probably do better.
Also not having a million different tabs and links—trying to keep it as simple as possible.
Ernesto: Perfect. Let’s switch gears a little bit and talk about you as a leader. You’re the VP of Growth—what are some key tasks you focus on in your day to day work?
Ariel Efergan: In my role, I’m responsible for essentially all the external-facing parts of the company—sales, marketing, biz dev, etc.
So my day consists primarily of sales enablement and revenue-generating motions.
Ernesto: And with all the overwhelming content out there, where do you get your information? Where do you grow and keep up to date with everything going on within marketing?
Ariel Efergan: A couple newsletters that I subscribe to that I like—finding two or three good ones.
YouTube is always helpful when you need something.
Honestly, we use HubSpot, and HubSpot puts out a lot of great content. So those are the primary sources for marketing-focused learning.
Ernesto: Awesome. Let’s go into our rapid fire question round. You ready?
Ariel Efergan: Go for it.
Ernesto: First off—what is the last book that you read?
Ariel Efergan: Never Split the Difference.
Ernesto: Okay, interesting read. Now—what is one single thing that MDI Health is focused on at the moment the most?
Ariel Efergan: Definitely scaling. We have our validation showing credible outcomes—now it’s about scaling in the market.
Ernesto: All right. Now, if there would be no boundaries in technology, what is one thing you’d want fixed for your role as a marketer today?
Ariel Efergan: Making sure we can qualify leads faster and fill the pipe with marketing and sales qualified leads better.
Ernesto: That would be awesome for any marketer. Now, if there was one repetitive task you could automate, what would that be?
Ariel Efergan: Follow-up emails.
Ernesto: Definitely agree. And lastly—what is one piece of advice you would give yourself if you were to restart your journey as a marketer today?
Ariel Efergan: Focus more on being educational versus trying to sell your value proposition.
Ernesto: Perfect. Great advice there. Ariel, thanks a lot for being on the show with us today. I do want to give you the last word: if someone forgets everything about the interview today, what is the one thing they should remember about your company?
Ariel Efergan: AI medication management to reduce cost of care.
Ernesto: You heard it. You can always visit them at mdihealth.com. Thank you so much for tuning in, and looking forward to our next episode at Pathmonk Presents. Thanks a lot, Ariel.
Ariel Efergan: Thank you.