We’ve witnessed the benefits of personalized user experiences and we’re on a mission to share the results with the world. Joining us in this mission is Zelros. Zelros, a pioneer in InsurTech, is helping insurers offer hyper-personalized product recommendations across all channels. Joining us to dive deeper into the audience they serve and Zelros’s growth, is Marketing Project Manager, Domitille Dien. Having recently stepped into the US market Domitille helps us understand the importance of messaging and positioning in their efforts to increase online customer retention and traffic. Domitille is eager to grow communication with their audience through webinars and thought leadership. With the goal of matching that increase to their conversions, Domitille is focusing on improving the buying journey and personalizing this to match their buyer personas.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?