Metrics-Driven Collaboration to Enhance Offerings and Attract Partnerships | Interview with Kristen Knouft from WizeHive

Introduction

We’re all capable of great things; we can do and be whatever we want. But we’re not all given equal opportunities. WizeHize, a company that focuses on helping mission-driven organizations increase their social impact through managing grants, scholarships, and fellowships, helps improves accessibility, equity, and impact. Kristen Knouft, Co-Chief Revenue Officer gives us more insight into their platform that facilitates centralized giving by organizations and also empowers employees to participate in giving and volunteering initiatives aligned with their passions. The company caters to three main segments: corporations, state and local governments, and other nonprofit organizations. They primarily attract customers through active search and pay-per-click advertising. Their website plays a significant role in the customer journey, as it serves as the starting point for potential clients searching for solutions. The website showcases the company’s broader vision and impact, leading with inspiring stories of nonprofit organizations they empower. However, there is room for improvement in optimizing the user experience and providing more practical information about their technology. WizeHive focuses on continuous innovation, with metrics-driven collaboration on content to enhance offerings and attract more partnerships.