We’re all capable of great things; we can do and be whatever we want. But we’re not all given equal opportunities. WizeHize, a company that focuses on helping mission-driven organizations increase their social impact through managing grants, scholarships, and fellowships, helps improves accessibility, equity, and impact. Kristen Knouft, Co-Chief Revenue Officer gives us more insight into their platform that facilitates centralized giving by organizations and also empowers employees to participate in giving and volunteering initiatives aligned with their passions. The company caters to three main segments: corporations, state and local governments, and other nonprofit organizations. They primarily attract customers through active search and pay-per-click advertising. Their website plays a significant role in the customer journey, as it serves as the starting point for potential clients searching for solutions. The website showcases the company’s broader vision and impact, leading with inspiring stories of nonprofit organizations they empower. However, there is room for improvement in optimizing the user experience and providing more practical information about their technology. WizeHive focuses on continuous innovation, with metrics-driven collaboration on content to enhance offerings and attract more partnerships.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.