Pathmonk’s Micro-Experiences Helped Remo Get +$30k Revenue in 4 weeks

Remo is an interactive events platform revolutionizing virtual communication, connecting people authentically worldwide.

The Challenge: A Complex Buying Journey 

The challenge facing Remo was twofold: navigating the complexities of the digital buying journey for virtual event platforms and ensuring that users received the same level of support and guidance online as they would in face-to-face interactions. 

As the virtual event market rapidly expanded due to the pandemic, Remo recognized the need to adapt and cater to the evolving needs of its audience. This required a deep understanding of the buyer’s journey in the digital space and the ability to provide relevant information and assistance at critical decision-making moments. Aaron Mohammed, Remo’s Product & Growth Manager, aimed to bridge this gap by enhancing the online experience for users, ultimately driving conversions and revenue growth.

The Solution: Tailored Guidance to One Specific Goal

At the time, Remo had three different conversion goals that try to cater to the different needs of users: 14-day free trial, contact sales for a demo, and a guided tour. Ultimately, a sales conversation will support the prospect, as they can be guided through this new terrain, ask questions, and be provided with essential information. 

Remo needed to increase these demo-request conversions to truly support the visitors’ decisions. That’s how they recognized the importance of providing the right information at the right time to facilitate a seamless and streamlined buying process.

The solution for Remo’s challenge was to integrate Pathmonk’s personalized interactions into their website. These micro experiences offered tailored guidance to users based on their interactions, effectively supporting them through the complex buying journey for virtual event platforms. 

• By focusing on increasing demo-request conversions, Remo aimed to provide users with the information and assistance they needed to make informed decisions. 
• Pathmonk’s intelligent technology detected key decision-making moments and delivered informative and actionable content to users at those precise moments.
• Pathmonk’s seamless integration into Remo’s existing HubSpot ecosystem ensured a smooth user experience, ultimately driving revenue growth and establishing Remo as a leader in the virtual event space.

The Results: +$30k Revenue in 4 weeks

✅ Within 4 weeks, Remo experienced a $30,000 increase in revenue

✅ There was a notable increase in sales calls and conversations through the website

✅ Users felt more supported and inclined to book demos

✅ Experimentation showed that demo-request micro-experiences were more effective than free trial prompts

Key Takeaways

• Focus on high-quality leads: Rather than targeting all website visitors, focusing on actions that can get high-quality leads can help drive more meaningful and impactful conversions.
• Stay flexible: The ability to adapt and cater to the evolving needs of your audience, especially in rapidly changing markets like virtual events, is crucial for success.
• Value of human interaction: Despite the digital nature of the buying journey, providing opportunities for human interaction, such as booking demos or speaking to specialists, can significantly impact conversions and revenue growth.