Education is always a critical stage in the buying journey. We need to educate them in order to support and influence their final purchasing decision. Lauren Mason Carris is an expert in learning and the VP of Learning Design at Penny AI. Penny AI is a direct sales platform that exponentially increases revenue by empowering field consultants and leaders. Lauren dives into the inception and growth of Penny AI while highlighting the importance of micro learning in the buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?