MotionPoint Increased +70% Qualified Leads with Pathmonk

MotionPoint is a technology company that provides fully managed website translation and localization services, helping businesses expand globally by adapting their online content for different languages and cultures. Their platform ensures consistent brand messaging and functionality across regions, while also offering analytics to optimize global engagement.

The Challenge: Lack of Clarity and Insights

MotionPoint was running into some classic B2B challenges. Firstly, customers often didn’t fully understand what MotionPoint was selling until they’d already signed the contract, which created a lot of hesitation and confusion. This lack of clarity made visitors skeptical about continuing in the buying process—many weren’t even sure if booking a demo would be useful.

On top of that, having multiple product options only added to the confusion. Potential customers struggled to figure out which product would actually fit their needs. 

MotionPoint also had limited visibility into how people were interacting with their site. They wanted to know things like where visitors clicked and what interested them, especially leading up to the “Request a Demo” stage. This lack of insight made it hard to understand visitor behavior and guide them toward becoming leads.

The Solution: Guide Prospects Toward Conversion

To address these challenges, MotionPoint integrated Pathmonk’s conversion optimization software into their website to increase engagement, build brand awareness, and improve lead qualification, resulting in a more efficient conversion funnel.

This is what Pathmonk did for MotionPoint:

1. Streamlined product information with microexperiences: Pathmonk enabled MotionPoint to clearly communicate the unique features of each product by tailoring copy across multiple microexperiences. This approach ensured that visitors encountered content precisely aligned with their interests, helping them understand the value of MotionPoint’s offerings quickly and effectively.

2. Increased brand awareness with video content: To capture visitor attention and raise awareness, Pathmonk integrated two types of videos on MotionPoint’s website: one featuring an avatar with a custom script, delivering a personalized touch, and another using animations to visually explain MotionPoint’s services. These engaging video formats helped retain visitors and build brand familiarity by breaking down complex concepts into easy-to-understand visuals.

3. Enhanced lead qualification through customized forms: Pathmonk’s qualification forms enabled MotionPoint to segment and qualify leads based on their specific needs. By identifying which evaluation tools visitors were seeking, Pathmonk’s forms filtered leads more effectively, allowing MotionPoint’s sales team to prioritize high-intent prospects and tailor their follow-ups accordingly.

4. In-depth customer journey analysis: Pathmonk provided MotionPoint with detailed visual insights into their website funnel performance, highlighting which pages attracted the most engagement and where users dropped off. This granular funnel analysis helped MotionPoint refine their website content and conversion paths.

Why did MotionPoint choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?

• Personalized user interactions: Using Pathmonk’s AI-driven technology, MotionPoint was able to tailor the content on their website to meet the specific needs of each visitor. This personalization helped in making the user experience more relevant and engaging.
• 0 manual effort: Pathmonk automates the creation of personalized experiences, eliminating the need for manual content creation. 
• Easy and quick implementation: The setup process with Pathmonk was straightforward and fast, allowing Informer to quickly benefit from the new tools without a lengthy integration phase.
• Cookieless technology: Pathmonk uses cookieless technology, ensuring privacy compliance and avoiding reliance on traditional tracking methods which can be intrusive and are increasingly restricted by new regulations.