Omnichannel Growth Marketing in the Recruiting Space | Interview with Joseph Cole from Glider

Omnichannel Growth Marketing in the Recruiting Space Interview with Joseph Cole from Glider

Introduction

Quality talent sets the foundation for any successful business. Employees that are driven and excited to be a part of a team while holding the right skills to execute company goals are something all businesses are on the hunt for. So Glider AI’s talent quality platform helps businesses engage, assess, interview, and upskill quality talent with confidence at scale. The VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience.  Joseph and the teamwork to strike the balance between creative and practical messaging that is driven by data and value. Always on the hunt to increase conversions, Joseph and the team are focused on value exchange through value-based content, communication, and messaging.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey