Optimizing Messaging and Content for a Converting Buying Journey | Interview with Jasmine Glasheen from Surefront

Optimizing Messaging and Content for a Converting Buying Journey Interview with Jasmine Glasheen from Surefront

Introduction

It’s critical that businesses work to remove any barriers to conversion. Giving users a frictionless buying journey that enhances their experience. Surefront offers product lifecycle management software that helps Brands and Retailers streamline workflows and launch products faster; calming the chaos and improving the buying experience. Content Marketing Manager, Jasmine Glasheen helps us understand the role of content and messaging in their buying journey. Jasmine has worked to improve messaging, simplify content, and optimize for SEO in order to increase conversions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey