Optimizing Websites for Lead Generation With Compelling Calls to Action | Interview with  Tony Udomiaye from TruJay

Optimizing Websites for Lead Generation With Compelling Calls to Action Interview with  Tony Udomiaye from TruJay


The honeymoon phase can dwindle quickly. You have to work to keep that spark burning. TruJay helps to keep that honeymoon phase of purchasing a new CRM alive, having helped 1000s of people migrate, onboard, and deliver on-demand support to get the most out of their CRM investments. Tony Udomiaye, Marketing Director, and renowned marketer specializing in digital marketing, AI, and data migration, joined us to give more insight into TruJay. TruJay offers data migration and CRM implementation services, partnering with top CRM providers like Microsoft Dynamics, Salesforce, and HubSpot. TrueJay serves clients from industries ranging from high-tech to healthcare and manufacturing. Their top client acquisition channel is digital marketing, with organic search leading the way, followed by direct and social media, particularly LinkedIn. TrueJay’s website plays a crucial role in their business strategy, serving as a hub for potential clients. It excels in lead generation through strategically placed forms and compelling calls to action. The website also offers valuable educational content optimized for SEO, establishing TrueJay as a thought leader. However, Tony acknowledges the need to improve their chatbot to provide a more human-like experience.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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