Executing & Optimizing the Website Throughout the Buying Journey | Interview with Sasha Small from Unlock

Executing & Optimizing the Website Throughout the Buying Journey Interview with Sasha Small from Unlock

Relationships are the lifeline of any successful team. To be productive, efficient, and enjoy what you do is often centered on the success of a team. But how do we maintain those relationships and keep connected in a virtual and remote-working world? Unlock are on a mission to build a modern platform for remote team culture using fun, yet purposeful activities to create an awesome virtual culture. Head of Growth, Sasha Small joined us to dive into who they serve and how they reach their audience. The website is critical to growth and Sasha prioritizes quality over quantity and works to execute each step of the buying journey and heighten the overall online experience.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey