The Power of Organic Marketing in Cultivating Trust and Brand Awareness | Interview with Johanna Appelgren from Lesslie

Introduction

Businesses universally strive to simplify cross-border payments, a goal driven by the desire to save both time and money. Lesslie simplifies cross-border payments with their efficient, one-click solution for international invoices. Johanna Appelgren, Marketing Manager introduces Lesslie as a Swedish fintech company specializing in simplifying bookkeeping and improving cost efficiencies for small to medium-sized businesses in cross-border payments. Lesslie Pay, their core offering, automates bookkeeping by integrating banks, ERP systems, and tax authorities, reducing currency exchange and transaction fees by up to 30%. They serve diverse industries, including food, industrial, accounting, e-commerce, and charity organizations, focusing on owner-driven companies. Lesslie’s customer acquisition channels include email marketing, case studies, press releases, LinkedIn, and organic marketing, with a strong emphasis on brand awareness and trust-building. Johanna emphasizes the importance of their website in guiding potential customers and generating leads for their sales team. The website’s major strength lies in growing brand awareness and compelling case studies, while ongoing improvements focus on enhancing customer experience and transparency.