‘Information technology and the ability to connect and communicate play a fundamental role in our society’, says our guest today, Chanyu Kuo. Chanyu is the Global Marketing & Account Manager at EdgeNext, a unified global edge cloud platform. They help clients accelerate websites, applications, media content, and large file downloads to ensure they’re delivering a seamless and secure user experience. Ensuring their clients optimize user experiences we were eager to learn how Chanyu and the team support their own buying journey. Chanyu discusses the importance of responsive and personalized content that creates a frictionless and informative buying journey. This is key to their website user experience. As the global marketing and account manager, Chanyu also dives into their omnichannel marketing efforts and the role reviews and e-word of mouth play in a buyer’s decision.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.