Content is like a library. The more you put on those shelves the more potential you have to attract not only more people but a more diversified audience too. The VP of Brand Strategy at Sales Factory, Phillip Oakley, offers our listeners this advice on successful content marketing. Sales Factory is a results-driven marketing company fuelled by research and relentless curiosity that helps brands win at retail by transforming deep consumer insights into actionable strategies. Phillip takes us through their inception to their future goals and ambitions. Taking a sip of their own medicine Sales Factory is data-driven and focused on understanding their consumer to offer up the best experience and increase sales.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?