How to Position a Suite of Products & Build A Brand Story on One SaaS Website | Interview with Kara Crissman from Gravyty

How to Position a Suite of Products & Build A Brand Story on One SaaS Website Interview with Kara Crissman from Gravyty

Introduction

Our websites have to be more than just a sale channel to truly drive conversions and serve prospects. This is what our next guest, Senior Manager of marketing strategy and communications at Gravyty, Kara Crissman prioritizes. Gravyty is a leading provider of purpose-driven technology; with an ecosystem of products that equips businesses to engage with their community authentically, increase fundraiser capacity and personalize digital fundraising efforts. With a suite of products that serves varying personas, we were eager to learn more about how Kara and the team leverage their website to build a brand story and serve valuable content and resources that go beyond a sales or marketing website. Through guides, customer success stories, blog content, industry events, and social outreach, Gravyty is driving awareness while connecting to its audience on a personal level.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey