Companies manage, empower and streamline with multiple systems, solutions, and platforms. But with all these separate entities are we getting the most value out of them? Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Steven Lin joins us to discuss his role as product marketing manager and what it entails at Semarchy. Focused on combining the customer voice with the voices of the internal teams, Steven is working to ensure that they relay the same message and value proposition. With relevant copy, a messaging framework, and a cohesive marketing strategy the team enhances the customer buying journey.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.