Prokeep Increased +92% Qualified Leads with Pathmonk

Prokeep is a US-based technology company that offers a messaging and customer engagement platform tailored for wholesale distributors, particularly in the construction industry. Founded in 2016, it aims to streamline communication by centralizing various channels such as text, email, fax, and web chat. This approach helps distributors manage interactions more efficiently, improving customer service and increasing sales.

The Challenge: Poor lead quality and quantity

Prokeep was grappling with a significant issue: their website’s inadequacy to engage visitors effectively and convert them into demo requests. 

Their existing website provided opportunities to book demos, but it lacked the ability to provide concise and consistent insights for potential leads. This was crucial for increasing not only the volume of leads but also the number of qualified leads—those who were ready and more likely to engage with Prokeep’s services.

The overarching goal was to transform the website into a more dynamic, informative platform that supported potential customers from initial awareness through to making a decision.

This involved not just a superficial enhancement of the website’s elements, but a deep, strategic enrichment of the user journey—ensuring that every touchpoint was optimized to communicate value and facilitate decision-making processes.

The Solution: Personalized lead generation touchpoints

To address these challenges, Digital Marketing Manager Cameron Corniuk implemented Pathmonk’s AI-driven personalization engine into their website. This strategy focused on providing tailored content and experiences at various stages of the user’s buying journey, such as:

• Introduction videos: At the awareness stage, Prokeep introduced engaging videos to quickly communicate their value proposition and establish a connection with the visitor. This method capitalized on visual content to grab attention and convey information effectively in a short span.
• Showcasing reviews and case studies: During the consideration phase, the website featured external reviews and feedback, leveraging social proof to build trust and credibility. By highlighting successful case studies and positive feedback, they reassured potential customers of the quality and reliability of their services.
• Optimized qualification forms: At the decision stage, Prokeep streamlined the sign-up process with clear and compelling qualification forms. These forms were designed to be straightforward, giving visitors an opportunity to request a demo from anywhere on the site, thereby making it easy for users to take the next step.

Why did Prokeep implemented Pathmonk instead of more traditional CRO tools such as Mutiny, Gong, or OptinMonster?

• AI-driven customization: Uses advanced AI to personalize content dynamically for each visitor, enhancing user experience and boosting conversions.
• Automatically created experiences: Automates the creation of user experiences, saving time and ensuring the website remains engaging without constant manual updates.
• Privacy compliance: Employs a cookieless tracking system, prioritizing user privacy and complying with strict data protection regulations.
• CRM integration: Integrates seamlessly with various CRM systems, facilitating effective data management and enhancing lead nurturing processes.
• Real-time analytics: Offers comprehensive and instant analytics, allowing businesses to swiftly adjust strategies and make data-driven decisions.

The Results: +92% Qualified Leads

✅ +92% increase in website conversions: The number of qualified leads acquired via web increased by +92%

✅ Enhanced user engagement: Using Pathmonk Intelligence, Prokeep was able to view the impact of micro-experiences at every buying stage.  With easy access to the number of visitors who viewed and clicked on micro-experiences, showing the value and impact of Pathmonk was easy.

✅ Reliable reporting and insights: Pathmonk’s Intelligence reports became a critical tool for Prokeep, offering deep insights into the buying journey and the impact of various website elements.

Key Takeaways

• Quick wins with AI: Leveraging AI to customize user experiences can significantly boost conversion rates—Prokeep saw a whopping 92% increase. It’s about getting the right content to the right user at the right time.
• Analytics as a North Star: Real-time analytics aren’t just numbers; they’re actionable insights that can pivot a marketing strategy from guesswork to precision, proving that when you can measure impact, you can make smarter investments.
• Automation upscales efficiency: The ability of Pathmonk to automate tailored experiences shows the power of setting up systems that save time while increasing engagement, a perfect blend for scaling up operations.