Driving awareness can be one of the hardest stages of growth and even more so with a hyper-specific buyer persona. The VP of Marketing at Irwin, Marissa Homere gives us insights and strategies into serving a specific buyer persona and the different roles their website plays in that buying journey. Irwin enables leading organizations to manage their investor relations programs with a modern, easy-to-use, integrated product. As they grow in this startup phase their community building has been critical to their inbound strategy and Marissa works with the team to establish themselves as thought leaders and a key resource to the industry.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?