Technology is helping us serve our communities, people, and health in ways never before possible. A part of that revolution is Eccovia, a software and services company that provides innovative case management and data analytics solutions to health and human services providers. Senior Marketing and Sales Operations Manager, Tyler Kuddle how their end-to-end solutions help address social problems such as homelessness and domestic assault. Tyler dives into some of the key channels through which customers can learn about Eccovia, including trade shows, social media, and their website, which all play a role in increasing visibility. The website is seen as a crucial tool, providing relevant information for the different buying journey stages. Tyler gives us insight into their new product launch, Client Insight, and where they find quality marketing information. In this highly regulated industry, government organizations are a great source of information combined with gathering inspiration from other companies and newsletters.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.