How to Put the Product at the Heart of a Website for a Better Customer Experience | Interview with Talya Heller from Bloomfire

How to Put the Product at the Heart of a Website for a Better Customer Experience | Interview with Tayla Heller from Bloomfire


‘Knowledge can be your business’s biggest strategic advantage—but only if your teams can find and leverage the information they need’ We welcomed the Director of Product Marketing at Bloomfire, Talya Heller to dive into their Knowledge Management Platform, Bloomfire. Bloomfire is all about connecting teams, empowering employees with better access to knowledge, and enabling them to share it effectively to ultimately create a competitive advantage for their companies. Talya shares insights into the role of their website and what it means for her position as the Director of Product Marketing. Talya is excited to see the website expand from a thought-leadership-driven content machine to a space that satisfies all stages of the buying journey. By putting the product at the heart of a website, Talya helps us understand how this better serves the full buying funnel. Talya dives into the projects she works on, her role in both marketing and sales and the influence this has on customer experience.

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