We welcomed the Head of Marketing and Growth at BarnTools, Greg Burroughs. BarnTools, built by producers, for producers, provides next-generation, smart solutions for animal agriculture. Greg dives into his efforts to reach their offline-first customers. From direct mail to social media to leveraging technology the team at BarnTools has found unique marketing strategies to reach this audience. Greg sets his marketing priorities on storytelling, social proof, building trust, and leveraging customer use cases.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?
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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey
