Real Check Stubs Increased +48% Online Orders with Pathmonk

Real Check Stubs (RCS) is a software company specializing in creating accurate, professional pay stubs for individuals and businesses. It’s designed for employees, employers, freelancers, and contractors, offering customizable templates and automated calculations to ensure accuracy and compliance.

The Challenge: Scaling a Successful Website

RCS didn’t face the typical struggles of a low-performing website. In fact, their platform was already running smoothly and delivering solid results. However, the team wanted to go a step further:

1. Boost lead conversions: Turn more website visitors into paying customers by optimizing the buyer journey.
2. Maximize Revenue: Increase the value of their existing traffic without relying on additional advertising or driving more visitors.

The challenge wasn’t about fixing issues—it was about scaling an already successful website to reach even greater heights.

The Solution: Segmentation & Personalized Guidance

To build on their existing success, RCS used Pathmonk (👋) to make two simple but highly effective changes that focused on encouraging purchases and tailoring customer interactions:

1. Customer segmentation with a qualification form

RCS introduced a simple qualification form to segment their visitors into four categories: corporate clients, small businesses, contractors, and others. This segmentation allowed the website to deliver tailored messages and offers specific to each group, ensuring visitors saw the most relevant information and offers for their needs.

2. Automatically personalized experiences

With Pathmonk’s AI, the website dynamically adjusted to match each visitor’s stage in the customer journey. Whether they were just browsing, comparing options, or ready to buy, the content and interactions they saw were personalized to guide them toward making a purchase seamlessly.

3. Promotion codes to drive conversions

RCS strategically added promotion codes to product cards during the consideration stage. These personalized discounts provided visitors with an extra reason to complete their purchase, significantly increasing product conversions.

These adjustments were easy to implement yet highly impactful, showing how small, targeted strategies can make a big difference in conversion rates and overall revenue.

The Results: +48 online orders

✅ 48% Increase in conversion rate for orders: Product conversions soared nearly 50%, significantly boosting revenue.

✅ +380 Clicks on micro-experiences: These personalized interactions drove engagement, reducing bounce rates and keeping visitors on the site longer.

✅ +100K Impressions on Pathmonk’s experiences: Visitors in the decision stage saw over 100,000 personalized interactions, improving their journey and increasing the likelihood of purchases.

Key Learnings

• Segmentation is a game-changer: By simply grouping visitors into clear categories, RCS could target their messaging more effectively. This shows that understanding your audience isn’t just helpful—it’s essential for maximizing conversions.
• You don’t have to be struggling to improve: RCS wasn’t struggling; their website was already performing well. This case proves that you don’t need major problems to see major gains—optimizing what’s already working can lead to remarkable results.
• Traffic doesn’t equal revenue: Most marketers focus solely on acquiring traffic as a means to increase conversions. RCS focused on making their existing traffic work harder, not on chasing new visitors. This strategy saved time and resources while delivering a massive increase in conversions.