Introduction
Connecting the power of data with the power of human connection can make for truly impactful content. PinPoint Media is a data-driven human-inspired, content marketing agency. Oliver Bruce, CEO & Founder discusses their range of services, including out-of-home advertising, social content creation and distribution, campaign planning strategies, and more. PinpointMedia’s growth revolves around maximizing return on investment (ROI) and traceability. They embrace artificial intelligence and technology to increase productivity, output, and revenue for their clients. By focusing on targeted campaigns and optimizing their website and content distribution across various channels, they ensure that every penny spent drives revenue. They ideate, produce content, and strategically select platforms like TikTok or LinkedIn to reach the desired audience. Through continuous management and optimization, they aim to deliver the best results for their clients, while acknowledging that email marketing is becoming less effective compared to more targeted and personalized approaches. He also discusses the growth of augmented reality (AR) and virtual reality (VR) and their applications in engaging consumers and providing immersive experiences.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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