The cybersecurity industry is booming. We’ve welcomed many guests on the show within the industry; gathering insights into cybersecurity growth and how they contribute to its expansion. It’s a whole other area for marketers to tap into so Cybersecurity Marketing Society has created a community for cybersecurity marketers to network together, grow their skills, and help and learn from each other. The co-founder, Gianna Whitver helps us understand the industry and how their community serves cybersecurity marketers. Gianna acknowledges the role of a website when building a community and how it can help to educate and engage online users.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?