The Role of User-Generated Content in Growth Marketing | Interview with Lacey Miller from LoudCrowd

The Role of User-Generated Content in Growth Marketing Interview with Lacey Miller from LoudCrowd

Introduction

Our employees and our clients are our biggest ambassadors and advocates. They bring authenticity to our brands and products, making it easier for prospects to connect with and engage with us. LoudCrowd works with the world’s fastest-growing brands to support user-generated content growth strategies. Their platform enables customer-led growth with tools to measure, organize, automate, and create rewards for customers who generate valuable user-generated content. The Head of Marketing, Lacey Miller dives into the importance of converting leads with authentic content while supporting digital buying journeys. Lacey reminds us that marketing is ever-evolving and changing; adapting is key and LoudCrowd helps you stay on trend.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

Get The Buying Journey Guide

Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey